GAGA'S Press Release
Posted by Talia Pauletti on 12/7/2011
NEW YORK, NY-- In a season
full of glitzy tinsel and colored lights, Gaga's Workshop offers wildly
imaginative novelty gifts that easily trump Santa's digs back in the
North Pole. Lady Gaga's extravaganza at Barneys New York is a
spectacular shopping destination, providing all the gift-giving
inspiration you could ask for. The workshop will feature SweetBliss
chocolates that perfectly capture the glamorous and avant-garde Gaga
style.
Lady Gaga has transformed the fifth floor of Barneys New York into a
holiday bizarre bazaar that opened at 11:59 p.m. on November 21. As you
would expect to find at any holiday shopping venue, sweet treats are
abundant, but these are a far cry from your ho-hum candy canes.
SweetBliss presents a variety of Belgian chocolate confections that pay
homage to the pop star and are sure to add luster and sweet memories to
the 2011 holiday season.
SweetBliss offers Lady Gaga products available exclusively at Barneys
New York: sparkling decorative Gaga chocolate skulls, Gaga-bright,
hand-painted chocolate lips filled with the finest Belgian chocolate, a
"Born This Way" Egg featuring colorful graphics and a Gaga-inspired
facial profile, and an over-the-top, two-pound chocolate hand-crafted
Alexander McQueen appliqued pump. The high-fashion pumps, styled after
those that the Lady wears, will be remembered as iconic of the
rock/fashion decade. Two to go please! One for eating and the other for a
collectible keepsake.
SweetBliss founder and chocolate guru, Ilene Shane, reveals that she and
her team poured two months of concentrated effort into the imaginative
design and production of these Gaga-inspired chocolates. Much of Shane's
motivation originates from the fact that 25 percent of the proceeds
from Gaga's Workshop sales will be donated to Lady Gaga's charity, the
"Born This Way Foundation," which is committed to empowering youth,
inspiring bravery and embracing humanity in all its diversity.
For artistic inspiration, Shane points to Lady Gaga herself, saying "All
things fantastical symbolize Lady Gaga." Hence the skull's edible
silver luster, dull by comparison to its decorative embellishments--a
shimmering sugar applique, reminiscent of Gaga-esque black-and-white
sunglasses and a gold lame hat and bow. Each 6.5-oz. skull is
meticulously handcrafted and executed in several stages, requiring
enormous dexterity. Shane compares the process of creating these unique
chocolates to jewelry making--an apt comparison as each lovingly
sculpted piece of artwork sparkles with the promise of holiday joy and
magic.
SWEETBLISS GOES GAGA AT BARNEYS
To download images of SweetBliss' Lady Gaga confections go to
www.sweetbliss.com. All images may be reproduced for editorial purposes only.
ABOUT SWEETBLISS
Founded by Ilene Shane in 2002, SweetBliss delivers handmade gourmet Belgian chocolates through its website at
www.sweetbliss.com
as well as in upscale retail outlets. Shane channels her nostalgia for
classic confections by reinventing them with a twist. She combines
imaginative flavors and unique textures to craft sumptuous chocolates
that are both familiar and completely original. For more information,
please call Talia Pauletti at 212-725-6970 or email inquiries to
info@sweetbliss.com.
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