
Iris became a true lover of chocolate at an early age. She loved chocolate and candy so much that at the age of eight she asked her parents if she could legally change her name to "Coco," her favorite drink. Her parents refused to comply even though they shared her love of chocolate.
Ilene and Iris have known each other for almost twenty years. And Iris has always been very impressed with Ilene's cooking. In November 2001, Ilene and Iris decided to share their mutual love of chocolate by launching SweetBliss.
Prior to launching SweetBliss, Iris opened her own boutique executive recruitment agency. She manages a team of eight researchers and ten senior search consultants, while she signs on new accounts. Iris has created a unique approach to recruiting that enabled her company to achieve one of the highest candidate placement rates in the industry.
Iris acquired her recruiting expertise while she was the Managing Director at ProCast, a Seattle-based Human Resources firm focused on the technology sector. She helped to build the company into one of the fastest-growing private companies in Washington State. Iris directed and built marketing, sales, finance, customer service and operations segments for ProCast. In her first six months at ProCast she landed the Amazon.com account.
In 1997 Amazon.com acquired ProCast's employees and database. At Amazon, as Manager of Strike Recruiting, Iris headed the entire candidate generation segment across multiple business units including the launch of a company-wide sourcing group and the creation of an in-house agency, employee referral, conference/industry group, and agency/contingent staffing programs. She hired most of the executive team at Amazon from 1996 until October 1999, a formidable task during Amazon's infancy.
Before working at ProCast, Iris was President of the Sponsorship and Exhibition Division at Global Business Research, LTD, one of the country's top conference development organizations. She greatly exceeded her marketing objectives by increasing sales volume 375 percent. Her division became the most profitable at Global in just ten months, bringing in over $4.9 million in her first year. She was responsible for increasing in-house direct mailing lists by 525 percent.
Prior to launching the Sponsorship and Exhibition Division at Global, Iris was COO and a Partner in Corcoran Group Marketing, a top-selling luxury NY real estate brokerage firm. Iris directed new business development, brought in $197 million in new business in three years, and was responsible for financial planning. As Senior VP for the Corcoran Group, Iris sold $34 million in real estate while increasing listings company-wide by 40 percent%.
Iris attended Pratt Institute and New York University. |